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Kimberly-Clark Personalizes its Customer Service with AuraPortal Business Process Management Software

The implementation of the AuraPortal BPM Suite has provided the Kimberly-Clark Corporation with greater loyalty from its customers (pharmacies) in Holland, along with an increase in turnover in its distribution channel.

KimberlyAURA has announced that the implementation of the AuraPortal(*) BPMS has made it possible for the Kimberly-Clark Corporation to offer a personalized service to its customers, from its distribution channel to pharmacies in Holland.

(*)AuraPortal has been distinguished with great advantage over its competitors by Ovum in its Decision Matrix (2011) report and by other renowned analyst firms.

The first processes to be implemented with AuraPortal have been to automate the management of health insurance claims and to provide a personalized service to the end-user, mainly in the range of incontinence and dependency products. This has allowed the continuous monitoring of medication and patient control, and ensured the successful delivery of the necessary products.

This has greatly increased the level of satisfaction of both the pharmacies and the end-users, resulting in greater customer loyalty and increased turnover.


Kimberly1Kimberly-Clark is one of the world-leading companies in the manufacture of hygiene products including well known brands such as: Scott, Kleenex, Huggies, Kleen Bebe, Pull-Ups, Kotex, Depend, Cottonelle, Petalo® Suavel, Vogue, Sanitas, Marli and Kimlark, among many others.
It employs more than 55,000 people across the globe, with production centers in 37 countries and points of sale in over 150 countries. Its products are used daily by almost a quarter of the population worldwide.

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